Hiring a voice actor for a commercial is one of those decisions that can make or break a campaign. The right voice draws your audience in and makes your message stick. The wrong one creates a disconnect that no amount of editing can fix.
Whether you're a marketing director sourcing talent for the first time or a seasoned creative director looking to streamline your process, here's what to prioritize.
Start with the Demo Reel, Not the Resume
A voice actor's demo reel tells you more in 30 seconds than a resume ever could. Listen for range, authenticity, and whether the voice naturally fits your brand's personality. A good commercial voice actor will have demos that showcase multiple styles: conversational, edgy, warm, authoritative, and comedic.
Pay attention to production quality too. If the demo sounds clean and professional, that's a signal their home studio setup is broadcast-ready.
Match the Voice to Your Audience
Think about who you're speaking to, not just what you're selling. A luxury real estate brand needs a different voice than a DTC snack company. The best voice actors understand this and can adjust their delivery to match your target demographic.
Turnaround Time Matters More Than You Think
Commercial campaigns move fast. You need a voice actor who can deliver final files quickly, often same-day, and handle pickups and revisions without drama. Ask about their typical turnaround time and whether they offer rush delivery.
Look for Easy Communication
The voice actor you hire should be easy to work with. That means clear communication, a willingness to take direction, and a professional attitude. Look for someone who asks good questions about your project and offers a free audition so you can hear your script before committing.
Check Their Studio Quality
Most professional voice actors now work from home studios, which is great for speed and cost. But studio quality varies wildly. Ask about their setup, or better yet, listen to their demos for background noise, echo, or inconsistent sound levels.
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